Our Story
10 years of disrupting the traditional media and marketing ecosystem.

A Global Leader in Social Media Innovation
Viral Nation moves brands away from traditional media-led strategies toward social-first transformations, at scale. We help brands conquer social with the world’s largest roster of content creators, crafting award-winning campaigns with End-To-End Marketing Services. Powering everything is Viral Nation Secure™ and CreatorOS, which optimize brand fit and protect brand reputation.
Creators
All people are, or will soon become, creators.
Consumers
Social media has radically transformed the customer journey.
New Media
Creators are replacing traditional media as the new media.
Social-First
Brands must transition from traditional media to social media-led strategies.
Scale
Technology is critical to simplifying the complex and scaling what can’t be scaled.
Landmark Moments
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2014
2014
Viral Nation is Born
When founders Joe Gagliese and Mat Micheli created Viral Nation, it was one of the world’s first influencer talent agencies before scaling into a full-service influencer marketing agency.
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2019
2019
4 AVA Digital Award Wins
Viral Nation steps into the spotlight and shows off its full-service capabilities with award-winning campaigns for ViewSonic, PUBG Mobile, and Baidu.
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2020
2020
CreatorOS Launches
Two years before the launch of Viral Nation Secure™, this unified, end-to-end platform streamlines and optimizes workflows for agencies, brands, and influencers.
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2021
2021
Canada’s Top-Growing Companies
For a second time, Viral Nation is recognized for maintaining innovation-fueled expansion despite market conditions.
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2022
2022
Viral Nation Secures $250M Financing Round
Led by Eldridge, with participation from Maverix Private Equity, the funding fuels the company’s technology and market growth strategies.
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2023
2023
Viral Nation Ranked on Deloitte’s Fast 500™
Listed on the Deloitte Technology Fast 500™, a ranking of the fastest-growing companies in North America, now in its 29th year.
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2024
2024
Viral Nation Spearheads New Cannes Lions Track
A new Cannes Lions initiative in partnership with Viral Nation spotlights the creator economy and the transformative power of social-first marketing.
A Story in the Making
In just 10 years, Viral Nation has gone from two friends and a talent agency to the global leader in social-first transformation.